By March 4, 2014 Read More →

Don’t Qualify your Pitch

Whenever you are trying to convince someone of something or pitch an idea, don't lead or even include qualifiers up front.

Entice them with the benefits, reel them in with the advantages, hook them with the idea.

Only then, share the qualifiers you may have.

This applies whether you are trying to entice someone to join your team, take on a project or you are pitching something to a potential client.

Don't be sneaky or hide the qualifiers, but wait until they show interest and are already excited before raising them. This way, they will be better able to balance the benefits with the drawbacks instead of simply dismissing it outright because on first blush the qualifiers outweigh the benefits.

You'll get better buy-in this way.


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