Sales & Marketing
Writing Proposals? – Don’t Do it With a Boring Cover Letter
It’s important to avoid boilerplate for your proposal and the same advice applies for your cover letter. Unfortunately, too many cover letters lack impact and are ineffective because they are written using the same old tired formula or template that was used before. It’s often either written as an afterthought or based on platitudes for […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
Networking Without Scaring Potential Clients Away
If you’re involved with an association where you want to network with potential clients, you’re making one more step towards increasing business. If you’ve become involved in the association as a volunteer, board member or elected official, you’ve even gone beyond most of your competitors. In fact, for most associations, vendor members are an important […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
7 Steps to Create your Small Business Website
A website is a necessity for entrepreneurs, small businesses, home based businesses and anybody selling products or services. Regardless of your other marketing methods, enabling potential customers to either find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers. […]
Create Your PowerPoint Slides With Impact
Delivering effective and powerful presentations is critical to business success. It’s about making an impact that influences your audience, whether you are an entrepreneur pitching investors, a small business owner pitching a product to a retailer or potential customer, a startup presenting a new initiative or a manager asking for budget or staffing resources. Here […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
Getting Creative With Your Proposal May Distract Evaluators From Your Selling Points
A while ago, I reviewed a number of Request for Qualifications (RFQ) submissions for a client as part of a procurement exercise I ran for them. One of the proposals stood out, but not for the right reasons. They chose to use an odd sized paper format, not the standard size everyone else uses. In […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
Winning Proposals is about more than just the price and the writing – You need a strategy
In my proposal writing seminars and workshops, I always stress strategy as the most important element of responding to an RFQ or RFP proposal. While there are many things that matter, a strategy can strengthen everything else. Instead of worrying about the weak link in your proposal, strengthen all the links. Successfully responding to a […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
7 Business Lessons from Gourmet Cupcakes
The Cupcake business became a media darling story. Born from placement on several TV series including 2 Broke Girls raising money to start a cupcake business and several TV series featuring cupcakes from the Magnolia Bakery, it was helped along by cooking shows that were essentially cupcake making competitions (Cupcake Wars). Then the trend was […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
Small Startup? 5 Easy Ways to Look Bigger Than You Are
Are you a small startup company, home-based business, sole proprietor or entrepreneur? Your image with potential customers is critical to gaining business. Many small entrepreneurs make the same mistakes and fail to project the professional image their clients expect. Sometimes it’s because they don’t want to spend the money and sometimes it’s because they feel […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
Trash Your Competition Without Naming Names – By Ghosting Them
Ghosting is a technique you can use to trash your competition without naming names in your RFQ or RFP proposals. You write a proposal to demonstrate that you’re better than your competitor, but it’s not appropriate to say negative things about your competition or their services. I use the term Ghosting for the technique of […]
About Michel Theriault
Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.
