By October 23, 2013 0 Comments Read More →

Ditch the Business Cards: Create Info Cards That Make Your Company Stand Out

Ditch the Business Cards: Create Info Cards That Make Your Company Stand Out

How many business cards do you hand out during networking events or at business meetings? You hope the recipients actually keep the card and enter your information into their contacts.

You hope they will remember you and look you up in the future with a business opportunity.

So what do you do with cards you receive from anyone other than a potential client or marketing target? That’s what happens to your card.

Business cards have a purpose as part of common business etiquette and as a simple and cheap way to pass out your contact info, but they aren’t a very effective marketing tool.

Instead of just handing out your business card, give your possible clients or partners an info card that they will want to keep because it has interesting or useful information on it. Not only will they hang on to it, they may pass the info along and if you do it right, will appreciate that you provided useful information and didn't just hit them up for business - and they will be more likely to look you up later when they need something you offer.

This card shouldn’t be a marketing pitch so don’t make it into a mini brochure. The best approach is to connect it with your industry, your target customer’s industry, or a related product or service. The info card is basically printed like a business card and can be done by your existing business card supplier. They are cheap to print so create a few different ones, geared to specific interests and possibly related to particular industries, products, or services.

Here are 6 approaches to making an info card:

1. Use a powerful quotation that would interest your contacts and something they may want to keep for reference and share with others. Include an image of the quotation’s author or the topic of the quote to make the card stand out.

2. Highlight interesting statistics or facts that they would be amazed to know. These should be related to their industry and interests. This should be accompanied by interesting and colorful graphics to enhance the card. Take a visual cue from the way infographics are designed.

3. Provide useful references to other sources that would be helpful to your contact, such as online tools and information. Include links to them on the card or provide a main link to your own website where you have more information about those tools along with the links.

4. Include conversion tables, formulas, or other info your contacts may need on a regular basis. You can even make the edge of your card into a ruler or into a special measurement tool for something used in your industry.

5. Include your company/contact info in small print on the front with the information, make it double sided with your contact info on the back or use both sides for the information and keep your contact information visible but fairly discrete.

6. Provide a web address they can follow or QR code they can scan that leads them to a full-sized PDF version of the information, an expanded version with more information, or to additional related information. Create a special page on your website with the material.

By handing out information your potential clients will want to keep and that is useful to them, you are touching on two key parts of modern social marketing: staying in front of your customer and giving them something to build good will before you ask them for their business.

About Michel Theriault

Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.

Posted in: Sales & Marketing

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