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7 Steps to Create your Small Business Website

7 Steps to Create your Small Business Website

6. Develop your Website content

Content can sometimes be the hardest part of your website since it needs to be compelling to visitors and convey the right kind of information at the right level so that they actually read instead of moving on to the next website. When you write text, think about it from an advertising perspective and write to influence and entertain the reader.

In addition to text, you also need images. Since you should have chosen a template that has visual elements or background images that matches your particular business and adding a logo to a template is usually quite easy, other images and graphics are generally used to supplement the text content or sometimes even replace it.

Making these professional looking is particularly important and visual impact and appeal are a key part of any website. This is an area where you shouldn't use clipart and unless you are very good at creating visuals, you might want to hire someone to help you.

Visuals can include stock art graphics, images of your products, perhaps even portraits of yourself and other staff members and other graphics that might illustrate a process or your approach to delivering the service you're selling.

7. Populate & Maintain your Website

Most text and graphics are added using a built-in WYSIWYG (What You See Is What You Get) webpage editor that is easy to use and does not require you to know anything about web programming.

The editor allows you to cut and paste your text from a Word document where you originally wrote it and then upload images from your computer. The editors give you full control over text size, color, font and other features as well as the size and placement of images. You can preview the material before you actually make it available to web visitors and easily edit it again at a later date.

Since it's so easy to edit content, maintaining your website is easy. If you're simply updating existing information, it won't take very much effort.

If you constantly adding content, including new pages, additional menu choices, new modules, additional add-ins for new functionality or even writing a blog, it's almost as easy. Each of the software packages provide a control panel which gives you access to all of your material and content, including the web editor and control over other features of your website.

Of course if you prefer, you can easily hire a web developer to do these things on your behalf. Since little if any custom work is required, your costs will be relatively modest.

About Michel Theriault

Michel is the founder of Success Fuel for Managers. He is an author, speaker and consultant focusing on topics relevant to Managers and aspiring Managers in businesses of all sizes who want to get results, get attention, and get ahead. He is also a contributor to Forbes and AllBusiness Experts . Michel is available for speaking engagements, training and consulting. Connect with him or send an email.


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